The Buyers Products snow plow deflectors are constructed from a polymer and rubber blend material that differs from standard deflector material, and they are printed with custom logo and text. Buyers will print customized logos or text on the deflectors, allowing customers to display their company name and information in a prominent placement on the snow plow. Customizable deflectors are available for any size or manufacturer of snow plow. The prominent view of the deflectors on the plow makes them the perfect place to put a logo and message, says the company.