An expanded sales staff and increased advertising efforts helped Mudlick Mail grow its sales for the fifth straight year. The direct mail provider posted a more than 25 percent jump in revenue in 2013. Mudlick Mail’s customer base rose to nearly 1,100 clients last year, an increase of almost 40 percent from the year before.
Key to the company’s growth was the addition of several sales staffers and an operational leader who helped the company gain efficiencies on pricing and improved back-end processes. Mudlick Mail also expanded its marketing efforts, increasing its direct mail campaigns as well as its online and print advertising.
The company’s entry into the dental market – now a fast-growing vertical - also helped fuel growth in 2013. Mudlick Mail expects to continue expanding the markets it serves in 2014. In addition, the company is working on creating a new marketing platform for users that will automate the process of developing and executing a direct mail campaign.
Mudlick Mail is known for offering a turn-key suite of direct mail services, including postcard design, printing, listing services, postage, delivery and tracking analysis for one flat fee. Using in-depth research, the company allows clients to focus their campaigns by income, geographic area, and other key demographics.
“What separates us from our competition is our ability to help our customers understand consumer buying habits and how to integrate that information into their campaigns,” explained Mudlick Mail President Tim Ross. “We take a holistic approach to marketing and identify the various factors that could impact the success of a direct mail program. It’s not just about pushing postcards.”
Mudlick Mail distributed more than 50 million pieces of direct mail in 2013. The company is anticipating mailing more than 60 million pieces of mail in 2014.
For more information visit: www.mudlickmail.com.
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