The line is already distributed throughout Europe by Zodiac.
“We are very excited about the potential growth in the European Market for 2012,” says Mark Farkhan, CEO of Ride-On parent firm Inovex Industries, Inc.
“Until last February at the Dealer Expo in Indy, no one knew about Ride-On. Less than 25 dealerships carried it. We were essentially launching a new product at that Expo, and now we are in over 600 dealerships here in the States and have two powerful international distributors in Zodiac and Custom Chrome,” Farkhan explains.
“It’s amazing to see that kind of growth in a year,” he points out.
Custom Chrome has four distribution centers strategically placed around the globe to provide fast service. “It’s great when your brand starts to become associated with the top companies in the field,” says Farkhan. “The Harley market is a big one for us, and it’s great to have a giant in our corner helping spread the word.”Ride-On’s line has nine environmentally friendly and biodegradable formulations aimed at various aftermarket segments, including automotive, motorcycle, ATV, commercial, construction, industrial and agricultural.
For more information, visit www.ride-on.com.