The design, featuring a patriotic color scheme reading “Support Our Troops,” replaced the traditional “Goodyear Eagle” or “Goodyear Wrangler” sidewall markings.
The sidewall change coincides with the launch of the “Goodyear Support Our Troops” initiative, an 11-week awareness and fund-raising effort designed to generate support and honor the sacrifices of armed forces and their families at home.
“The sacrifices that soldiers and their families make for us every day deserve recognition. We hope that through the symbolic gesture of changing our tires, coupled with a grassroots fund-raising campaign, we can help make a difference in the lives of the troops and their families,” says Garth Ely, director of brand marketing.
“There are many tangible ways that Goodyear is helping military families,” he notes “ranging from donating tires to military families in acute need, providing care packages to deployed troops, to offering a special military tire rebate.”
“We are very proud to have an iconic American company like Goodyear once again support us in our efforts to positively impact the lives of our country’s service men and women and their families,” says Martin C. Boire, executive director of Support Our Troops.
"We are happy that NASCAR and NHRA fans – some of the most patriotic and dedicated fans in the world – will have even more great ways to show their support through this year's program, and we encourage them to follow the lead of Goodyear, NASCAR and NHRA."
The program includes the donation of tires to help military families, a special tire rebate and a marketing campaign to raise awareness and trigger consumer involvement.
Other events, such as the Goodyear Bootcamp Challenge between NASCAR and NHRA drivers, are also being presented.
For more information, visit www.goodyear.com.