The free program works with iPhone and Android mobile phone platforms. Once enabled, players who “check in” at any Big O store accumulate points to win a free Nitto lanyard.
Those who complete a range of interactive challenges earn more points that qualify them to register for winning bigger prizes, including a Nitto-branded Sony PlayStation 3 and the grand prize – a set of KMC wheels and CROSSTEK tires to fit the winner’s vehicle. They can earn extra points for sharing photos and other information via Facebook and other social media sites.
“The Nitto CROSSTEK/SCVNGR mobile app promotion is the latest in a series of advanced marketing initiatives designed to reach consumers in new and exciting ways,” says Stephen Leu, a Nitto marketing specialist.
“Our goal is to engage consumers in fun activities using the mobile technology and social media channels they use throughout their day – including when they are shopping for tires,” he reports. “It’s a great way to familiarize consumers with the Nitto brand and the new line of CROSSTEK tires, plus it’s a terrific tool retailers can use to drive tire sales.”
Partnering with Nitto on the promotion is the TBC Retail Group; the initial rollout will encourage people to visit the company’s 400-plus Big O tire stores. (Other TBC outlets include Tire Kingdom, NTB – National Tire and Battery and Merchant’s Tire and Auto Centers.)
“We are always looking to make the most of the emerging technology to engage consumers,” says Bob Crostarosa, TBC’s senior vice president of marketing.
“This promotion supports our current digital marketing efforts,” he notes. “It is a great venue that opens consumer dialog in fun and interactive ways. It is the future of marketing.”
The CROSSTEK is Nitto’s latest line of radial tires designed to fit a wide range of trucks, SUVs and CUVs. It comes in three tread patterns: the CROSSTEK (designed for ½-ton trucks and SUVs); the CROSSTEK HD (for ¾ and 1-ton trucks); and the CROSSTEK CUV (for crossover vehicles and compact SUVs). All three patterns are available in sizes ranging from 17- to 20-inch wheel diameters.