As part of the sponsorship, all the fans attending a recent game against the Cleveland Indians were gifted with an Angels’ 50th anniversary fleece blanket featuring Yokohama’s logo.
Yokohama-sponsored off-road racer and champion Cameron Steele tossed the ceremonial first pitch prior to the game.
According to sales director Shawn Denlein, the support agreement also includes a combination of signage behind home plate and in the “Angel Stadium of Anaheim” outfield; pre-game, post-game and in-game spots on the Angels flagship radio station throughout the season; in-stadium displays and in-game announcements on the public address system and LED scoreboard.
“Partnering with the Angels, who play less than 10 miles from our U.S. headquarters, will be advantageous for Yokohama in several ways,” says Denlein. “We’ll receive phenomenal exposure throughout the second largest market in the country and, as we’ve experienced with our NBA and NFL sponsorships, it will help our dealers increase their sales through our connection with a sports team that has dedicated fans.”The company’s expanding sports marketing partnerships include two NBA teams, the Boston Celtics and the Houston Rockets. Yokohama also sponsored three NFL teams in 2010: the Dallas Cowboys, Baltimore Ravens and Denver Broncos.
“Our dealers are able to generate store traffic and create local consumer excitement within their communities,” says Denlein. “Plus, sports sponsorships offer incredible brand visibility and are a great platform to promote our line-up of tires, ranging from the AVID ENVigor to the eco-friendly, orange-oil infused dB Super E-spec.”
For more information, visit www.yokohamatire.com.