Yokohama is implementing a price increase of up to 10 percent on all of its off-the-road (OTR) tires in the U.S., effective May 1. There will be in-line adjustments as well, which will be announced at a later date.
The price increase is not due to the recent earthquake in Japan, according to Gary Nash, vice president of OTR sales. “It’s from the escalating costs of raw materials, such as natural rubber,” he says.
Additional factors necessitating the increase are the rising costs in transportation and manufacturing, Nash notes.
“We do our best to integrate our operational efficiencies, technology and environmental procedures to produce the best OTR tires at competitive prices,” he adds. “The increasing costs, unfortunately, must be reflected in our product pricing.”
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