'Green Performance' strategy cited as key Pirelli initiative

Pirelli is highlighting its commitment to bring more “green” products to market at its booth at the Specialty Equipment Market Association (SEMA) Show, which runs through Nov 5 in Las Vegas.

The company’s Green Performance strategy is aimed at developing products and solutions that combine maximum performance and safety with respect for the environment.

By 2012 40 percent of Pirelli’s tire production will be environmentally sustainable, and its current crop of P Zero UHP (ultra-high performance) and competition tires “are leading the way” with highly aromatic oil-free (HAOF) compounds – “proving that Green Performance is the fastest way ahead,” the company says.

It remains on the Dow Jones Sustainability STOXX and Dow Jones Sustainability World indices, where the company has been the leader in the “Autoparts and Tires” sector for four consecutive years.

Pirelli’s Eco-Sustainability strategy resulted in its lowering of water consumption levels 12.7 percent, energy consumption 9.2 percent, and both its CO2 and NOx emissions by 8.9 percent and 14.9 percent respectively over the last four years.

Motorsports and car customization are other aspects of the company’s SEMA presence, featuring in-booth meet and greet appearances by Chip Foose, Ken Block and Steve Saleen.

For more information visit www.us.pirelli.com.