Permatex says it launched a major new packaging initiative for its adhesives, sealants, gasketing and service Articles to make it easier for consumers to recognize the brand and identify the Article they need.
The company said in developing the new designs, the Permatex creative and Article management teams focused on creating a fresh, consistent look that presented a clear and simple message at point of purchase.
Avoiding information clutter and clarifying the Article’s function and key applications as quickly as possible, were prime objectives of the initiative, says Permatex.
New packaging concepts were developed based on extensive analysis and feedback from the sales force and retail partners in all channels.
