Adventuresome promotion rolled out for unveiling of tire care kit

Jan. 1, 2020
Blue Magic is introducing its new Supreme Wheel & Tire Care Kit with a promotion that has the company's CEO 'pulling out all of the stops by putting himself on the road to spread his passion for the product and get it moving off of store shelves.'

Blue Magic is introducing its new Supreme Wheel & Tire Care Kit with a promotion that has the company’s CEO “pulling out all of the stops by putting himself on the road to spread his passion for the product and get it moving off of store shelves.”

Jerry O’Pry “placed a substantial wager when he convinced his company this kit was just what the marketplace needed,” according to the firm.

“Now he’s out to prove he was right and ensure Blue Magic sells a target 67,000 kits by mid-June. To hit that goal – and keep his job – there are few things O’Pry is doing, including pounding the pavement himself as part of an initiative dubbed ‘Go Jerry Go.’ His mission: to personally introduce the Supreme Wheel & Tire Care Kit to as many people as possible.”

The product began hitting the shelves at Advance Auto Parts, AutoZone and O’Reilly Auto Parts earlier this year.

And shortly thereafter, O’Pry hit the road to attend events and conduct demonstrations. He even cleaned people’s tires at a recent stop at an Advance store along the tour.

“This is a fantastic combination of products we’ve put together in our Supreme Wheel & Tire Care Kit, and no one believes in this product more than I do,” says O’Pry.

“We’ve found that once people see a demonstration, they can't help but buy it and try it. And who better to be out there showing people how to use this product than me?”

The company has launched a website, GoJerryGo.com, to help chronicle the CEO’s adventures. People can download a “Jerry Buck” coupon or rebate to save $5. “They can also submit a photo for a chance to win O’Pry’s car, which he is giving away to further demonstrate his commitment to this product’s success.”

The kit is “designed to take the guesswork out of buying multiple products to clean your wheels, clean your tires and also shine your tires. While other kits in the category require you still buy additional products to complete the job, Blue Magic’s all-in-one kit comes with everything you need to clean your wheels and your tires from grease and grime and to provide long-lasting shine.”

The Supreme Wheel & Tire Cleaner is a thick gel formulated to cut through brake dust, grease, grime and road grit. “A unique aerating sprayer turns the gel into a slow-dissolving foam, which gives the cleaning agents in the foam time to act. The foaming trigger also sprays from any direction – including upside down – making it easy to coat and clean all those tough places to reach on your wheels and tires.”

As described by the company, it additionally contains:

• Supreme Tire Shine – specially formulated with unique bonding agents so it clings to tires producing a shine that outlasts all others with no sling.

• Liquid Metal Polish Sample – safe for all metals, it removes oxidation and tarnish as it cleans.

• Supreme Bristle Brush – featuring a composite head, handle and durable nylon bristles, it’s designed to safely reach tough-to-clean areas.

• Microfiber Towel – designed to eliminate water spotting and streaking, the ultra-absorbent towel's microfibers soak up moisture quickly.

For more information, visit www.bluemagicusa.com.

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