Cordless power tools put the power in the technician's hands - literally.
A good selling technique is having a cordless tool on display with an already charged battery. Technicians want to hold the tool, pull the trigger, and feel the power. Having access to it and seeing exactly what the tool can do is beneficial.
“In some cases, there’s a resistance to using cordless because there is a concern that the power is not going to be there when they are used to using an air product,” says Hunter Golden, cordless product manager at Ingersoll Rand. “So really looking at the power of the tool and its breakaway – or what we call nut-busting torque with an impact wrench – is very important because that’s going to show [the customer] that the product can actually replace some of their air tools.”
Golden suggests demoing the product. For a cordless impact wrench, he says to have a spare tire with fastened lug nut bolts and let the customer use the tool to loosen the bolt.
