Family Man: Coaches something or everything for his kids. Leaves work right on time each day to get to some practice. He has the big van to carry a whole team and talks about his kids constantly.
Family Man is usually an ordinary person who is civic-, church- and family-centered. They are pretty well-organized since they have so many things going on in their lives.
Family Man likes his family and will identify with your family. Bring up your child in college, on some team, or in the school play. Help them feel that you are part of the family.
Family Man wants to get done with work on time, so the speed and accuracy of a tool is important to them. Try something like, “This tool will help you do its task quickly to get you out of here on time.”
When selling the benefit of a tool, phrase it like this: “Having kids who participate in after school activities requires a lot of money, so completing more repairs ahead of the book rate will help you bring more money home.”
