We all have either opened our front door or answered the telephone only to have a human robot spout off a canned sales pitch using a halting speaking cadence and less than no emotion.
For example (in a flat monotone voice):
“Hello. My Name. Is. Alan. Sipe. And. I. Would. Like. To. Tell. You. About. A. Won. Der. Ful. New. Pro. duct.”
Now, granted you probably would have said ‘No thank you,’ closed the door or hung up the phone by the time they got to the fourth or fifth word. Most canned presentations are dull and monotonous, and they usually fail.
However, it is my contrarian opinion that each and every product should have a canned presentation for you to work from. A canned or pre-written presentation containing all the features, advantages, and benefits gives you a track to run on so you will be sure to cover all the important features — just don’t bother memorizing it. Use the pre-written presentation to get to know the product and then outline the benefits in your own words that you are comfortable with.
