Sales Tip: Create a positive customer experience

July 23, 2021
A happy customer is one that feels they've been taken care of.

The customer experience is an important part of the business for Greg Dempster, a multi-route operator out of a small town, Barrie, in Central Ontario, Canada. He finds there’s a real lack of meaningful customer service across the industry, as “everybody’s in a hurry.” Still, it’s a tenet that he aspires to keep alive in his line of business, even when it seems the mindset is dwindling.

“Nobody wants to take the time to help a customer out,” he said. “I’m a big fan of doing that. I like to make sure that the customer is happy when he’s got his product. I carry a lot of demos on my truck as my big theory is ‘try before you buy.’”

Sponsored Recommendations

A tool for the modern auto shop

J2534 devices are essential tools for automotive technicians – help your customers find what they need.

In Focus: Lincoln Industrial Electric Power Cord Reel

Easy to mount to the wall, ceiling, or workbench with a 180-degree radius.

It's showtime!

When preparing for a sales call, it's important to get into the right mindset.

Show Me Your Truck: Ricardo Ortiz, Mac Tools

Between investing in his community and investing in his truck, Ortiz has built his career on solid foundations.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!