Cadna Purchase Giving ContiTech Added Strength in U.S. Automotive Aftermarket
ContiTech’s recent acquisition of Memphis, Tenn.-based Cadna Rubber Company has received positive customer feedback and has poised the company to strengthen its position in the automotive aftermarket in the U.S., said ContiTech Power Transmission’s top executive Konrad Mueller.
On July 1, ContiTech Power Transmission Group acquired the North American automotive parts distributor, Cadna Rubber Company, Inc. Cadna primarily sells power transmission belts, hoses and metal components to retail and wholesale channels. In that time, both sides are pleased with the results.
“The partnership with Cadna has enabled us to strategically position ourselves to provide dynamic growth for our automotive aftermarket within the U.S.,” said Konrad Mueller, head of the business unit ContiTech Power Transmission Group. “Our plans to extend Cadna’s product range are well underway, and Cadna is being integrated into the ContiTech family. This has enabled us to grow our customer network, and has provided yet another platform for the distribution of our products in the NAFTA region.” Last year Cadna achieved sales of approximately $15 million with its 30 employees.
“We are already beginning to see some of the benefits anticipated with the acquisition,” said Cadna General Manager Devin Hart. “As an example, next quarter we will be introducing over 50 new serpentine belts and have plans for further expansion within our core rubber categories.”
