ACT/9, the title of the Automotive Color Trends 2019-20, is a demand to shape the future with an active attitude. By analyzing technological trends and societal changes, the designers at BASF’s Coatings division translated this drive into a collection of future color inspirations for automotive surfaces. Four design studios from North America, Europe, Middle East, Africa and Asia Pacific worked within this collaboration. The focus on these regions creates a profound understanding of the respective markets and its color drivers.
While the technology-friendly mindset in Asia-Pacific favors bright floating colors such as silky neutral metallics and blues with a slight color shift, the more emotional face of future automotive technology reveals itself in dark, raw vital colors such as coarse gray metallic or sensual purple. All in all, Asia Pacific’s modest and familiar color ranges make visionary automotive concepts more applicable.
North America – Color changing hues reflect digital and lifestyle trends
The continued fascination with technology in North America, coupled with an engaging and novel approach to ownership and co-creation, results in a change in the color palette from previous years, manifesting in a more pronounced flip-flop effect in varying hues rather than lightness/darkness. There is also a softening of the overall texture of the metallic effect. The new look to color travel comprises the emergent understanding of human interactions with machines, the mind-body duality, and the conflation of the conscious with the subconscious. There’s also the continued emphasis on the marriage of functionality with the aesthetic. Whether it’s creating a broad selection of colors to facilitate the engineering requirements of future transportation or a focus on using colorants and products from eco-friendly sources, the region’s designs are tied to expectations of performance and novelty.
Color expertise of the Coatings division
Every year the designers of BASF’s Coatings division translate their findings and predictions of technological and societal change into a collection that will influence automotive colors three to five years into the future. They undergo intensive research into future trends which they use as foundation for the development of surface, texture and color positions. As a result, the designers present global trends and developments within the regions of Europe, the Middle East and Africa (EMEA), Asia Pacific (AP) and North America (NA).