Premium Guard Inc. announced the relaunch of TRICO, a windshield wiper brand dating back to 1917, with a new generation of products built on more than a century of engineering knowledge and intellectual property.

"TRICO represents generations of engineering knowledge, innovation, and intellectual property," said Anan Bishara, founder and CEO of PGI. "PGI will build upon its engineering, product technology, and accumulated know-how not only to grow the TRICO brand, but also to support our customers in building their proprietary brands and executing their individual product strategies."

A cornerstone of the relaunch is TRICO Exact Fit, first introduced in 1995, which engineers wipers for specific vehicle applications rather than treating them as universal replacements.

The new TRICO portfolio begins rolling out in November 2026 with TRICO ICE, strategically timed ahead of the winter season. Designed for harsh winter conditions, TRICO ICE delivers dependable performance through snow, ice, and freezing temperatures. In January 2027, PGI will expand the relaunch with TRICO Exact Fit, TRICO FORCE, TRICO FLEX, TRICO Exact Fit Pro, and TRICO Exact Fit HD, followed by TRICO Silicone Ceramic—PGI's most advanced wiper technology—in early 2027.