Purolator Wins Two Auto Care Marketing and Communications Awards

Purolator, the American filtration brand owned by MANN+HUMMEL, won two 2026 Auto Care Marketing and Communications Awards for campaigns supporting its Purolator 20K product launch at Auto Care Connect in Atlanta, Georgia, on My 13, 2026.

The brand was recognized for Best Use of Influencer Marketing and Outreach to Female Audience. Both campaigns, created with agencies TRG and Idea Peddler, aimed to put the brand in front of a new generation of do-it-yourself vehicle owners.

The female-audience campaign focused on women DIYers, an audience historically overlooked in the aftermarket. The campaign increased brand awareness by 3%, generated more than 6 million impressions, and accounted for more than 250,000 clicks.

“Purolator is a brand built on trust, performance and more than a century of innovation,” said Paul Montopoli, head of marketing for U.S. aftermarket. “These awards reflect how our teams and agency partners successfully honored that legacy while evolving our approach to reach modern consumers.”