Auto Care Association Names 2026 Marketing and Communications Award Winners
The Auto Care Association named the winners of its 2026 Auto Care Marketing and Communications Awards at last week's Auto Care Connect in Atlanta, Georgia.
The awards, presented across business-to-business and business-to-consumer categories, were handed out before nearly 1,000 attendees during the association’s annual Auto Care Connect event in Atlanta.
2026 Business-to-Business Winners
- Best 360-Degree Marketing Campaign: Sensata Technologies, AirCheck BLE Launch Campaign
- Best Ad Campaign: BCA Bearings by NTN, BCA Bearings OE Confidence Ad Campaign
- Best Campaign Embracing DEI: dott., Aftermarket ALLY
- Digital Content: Mevotech, Service Tips, and Best Practices Blog
- Innovative Usage of AI: Standard Motor Products Inc., Photos and Videos for the Standard Content Library
- Logo Design/Usage: BCA Bearings by NTN, BCA in the BAY Training Program Logo
- Packaging: Sensata Technologies, AirCheck BLE Packaging
- Social Media Campaign: Standard Motor Products Inc., “Fun Fridays” on Instagram
- Trade Show Booth: LIQUI MOLY USA, SEMA Show Booth
- Training Communications: I-CAR, I-CAR Platinum Tech Campaign
- Use of Online Video: Mevotech, Mevotech YouTube Channel
- Website Design: Autoshop Solutions, Best Automotive Website Design
2026 Business-to-Consumer Winners
- Ad Campaign: DENSO Products and Services Americas Inc., PowerEdge “Parts You Can Trust” Campaign
- Best 360-Degree Marketing Campaign: Old World Industries, Guaranteed For What Drives You: Strengthening BlueDEF’s Position as America’s No. 1 DEF Brand
- Best Use of Influencer Marketing: Purolator | TRG | Idea Peddler, Purolator 20K
- Digital Ad Campaign: SYLVANIA Automotive and Fitzco, SYLVANIA: Your Future Is Bright
- Mass Media: DENSO Products and Services Americas Inc., “What Powers You” Ad Campaign
- Outreach to Female Audience: Purolator | TRG | Idea Peddler, Purolator 20K Launch
- Use of Online Video: Gabriel Ride Control, Top Signs of Worn Shocks & Struts Video
- Website Design: Mevotech, TTX Website