WIX Filters Recognized With PWI Marketing Support Award

WIX Filters was honored with the 2025 Parts Warehouse Inc. (PWI) Marketing Support Award at PWI's annual Red, White and Revved Up conference held in April in Rogers, Arkansas.

WIX Filters was recognized for its overall engagement and investment in promoting PWI, competing against more than 40 other contenders. The company opened a direct line for sharing marketing assets to support both organizations' success in 2025 by developing impactful marketing campaigns that boosted sales and customer awareness, as well as actively participating in PWI's annual marketing meetings.

"PWI is defined by their commitment to providing unparalleled service alongside high-quality auto parts," said Carmina Lopez, brand manager at WIX Filters. "WIX Filters has been a prominent partner with PWI for over 35 years, and this award recognizes our commitment to developing and enhancing customer relationships while aligning our sales and marketing efforts with PWI."

WIX Filters equips PWI with both heavy and light-duty products, supplying oil, cabin, and air filters that support light-duty passenger vehicles and heavy-duty agricultural and construction machinery.

The Red, White, and Revved Up conference celebrates store wins, provides technical training to attendees, and promotes the various vendors that contribute to PWI's success.