Roy Kent: To Be New President of Federated Auto Parts

Having served as chief strategy officer and EVP, Roy Kent's extensive experience within Federated and the automotive industry positions him to lead the company towards continued growth and member support.
Jan. 22, 2026
2 min read

Key Highlights

  • He has over 12 years of experience working closely with Federated, including roles in strategy, business development, and supplier relations.
  • Kent's leadership style emphasizes collaboration, mentoring, and strengthening relationships with members and vendor partners.
  • His previous roles include chief strategy officer, EVP of member support, and EVP of supplier relations, showcasing his versatile expertise.
  • The appointment aims to support Federated's growth initiatives and enhance its service to members and partners.

It was announced on Feb. 22, 2026 that Roy Kent is to be the president of Federated Auto Parts.

“Roy brings valuable insight, a collaborative approach and a passion for mentoring future leaders to his future position. His experience, leadership and thorough understanding of Federated make him the ideal choice for the role of president,” saidSue Godschalk, CEO of Federated Auto Parts. “Having worked closely with Roy for the last 12 years, I know he will focus his talents on supporting Federated members and advancing growth initiatives that benefit the entire membership and strengthen supplier partner relationships.”

 Kent joined Federated Auto Parts in 2014 as chief strategy officer and president of new business development after serving in a variety of sales and management leadership positions at Everco, Moog, Cooper Industries and Federal-Mogul.

Kent took on the role of executive vice president, supplier relations of The Group when the Automotive Parts Services Group (The Group) was formed. Here he collaborated with members and vendors to identify mutually beneficial opportunities. He returned to Federated Auto Parts in 2021 where he served as executive vice president, member support and business development. He will take on his new role as president in a month.

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