Key takeaways from this research study:
-Drivers are yours to win. There is no clear differenation between service chains in drivers' minds. Even committed drivers can be swayed.
-Stand out in digital. Drivers do their research online before making a choice about service providers. Be where they are, using good information and even video to establish trust.
-Connect across mobile devices. In an industry with no clear winners, it's critical to be there when drivers are stranded or researching service recommendations.