• The Road To Winning Drivers Au 11046791

    Whitepaper: The Road to Winning Drivers

    A research study on what drivers want in an automotive aftermarket service.
    July 23, 2013

    Key takeaways from this research study:

    -Drivers are yours to win. There is no clear differenation between service chains in drivers' minds. Even committed drivers can be swayed.

    -Stand out in digital. Drivers do their research online before making a choice about service providers. Be where they are, using good information and even video to establish trust.

    -Connect across mobile devices. In an industry with no clear winners, it's critical to be there when drivers are stranded or researching service recommendations.