Shifting "sweet spot" presents aftermarket challenge

March 27, 2013
Definitions may vary, but the sweet spot is generally agreed to be the age range of vehicles where the aftermarket thrives.

Sweet spot vehicles are those that are old enough to be out of warranty, but still young enough that their owners are willing and able to put significant money into maintenance and repairs to keep them running. Over time, there has been a migration of the sweet spot. Many years ago, vehicles four to seven years old were considered the sweet spot. The ideal range shifted as warranties became longer and vehicles became more durable and longer lasting.