VSP News: Industry Insights, Episode 16 - Using social media and digital media tools

Danielle Russell, Google’s industry director for automotive, explains what automotive shops can do to build their businesses using the Internet, social media and digital media tools. Interviewed by Elliot Maras, editor of Professional Tool & Equipment News, Russell comments from a recent Google whitepaper, The Road to Winning Drivers.

Download the free whitepaper, The Road to Winning Drivers.

Watch now: Danielle Russell, Google's industry director of automotive, discusses using mobile media to better an auto repair business.