VSP News: Industry Insights, Episode 15 - Using mobile media to reach customers

Google released a whitepaper, The Road to Winning Drivers discussing what drivers want in automotive aftermarket service. ( Download the free whitepaper The Road to Winning Drivers ) Editor Elliot Maras talks with Google Inc.'s Danielle Russell...


Google released a whitepaper, The Road to Winning Drivers discussing what drivers want in automotive aftermarket service.

(Download the free whitepaper The Road to Winning Drivers)

Editor Elliot Maras talks with Google Inc.'s Danielle Russell, industry director of automotive, to discuss why the automotive service field lacks brand loyalty, the issue of consumers foregoing routine service work with independent shops and how mobile media plays a role with today's drivers.



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