VSP News: Kolman's Korner, Episode 18

The history of the Sterling brand and vocational trucks. In 1997, when Freigthliner trucks purchased the Heavy Truck Division of the Ford Motor Company, shortly therafter launching the Sterling Truck Line brand to focus on vocational truck market...


The history of the Sterling brand and vocational trucks.

In 1997, when Freigthliner trucks purchased the Heavy Truck Division of the Ford Motor Company, shortly therafter launching the Sterling Truck Line brand to focus on vocational truck market segments.

In 2008, Freightliner ceased production of the Sterling brand. In 2010, Freightliner again decided to focus on vocational markets. 

Fleet Maintenance Editor David A. Kolman sits down with Richard Saward, General Manager, Vocational Sales for Freightliner Trucks, to discuss this history.



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