ICE Inc., a manufacturer of computer controlled, material specific, dry cryogenic treatment equipment, has launched an automotive division, ICERotors™. The goal of this new division is to focus on greatly reducing fleet maintenance costs by offering significantly longer lasting and warp resistant cryogenically treated ICERotors™ and ICEPads™ direct to Policy, Municipal, Taxi and Corporate Fleet partners. Well established test data confirm that cryogenically treated brake rotors will last up to six times longer than non treated brake rotors and brake pads treated at the ICE facility, will gain about 80% in lifespan.