Optronics launches new content-rich website

Optronics International announced that its newly revamped website is now live and more functional than ever. OptronicsInc.com includes database-driven content that is updated on a real-time basis, meaning that users get the most accurate information available.

“Our goal was to enhance the user experience with timely, comprehensive product data that was easy to locate and to understand,” Brett Johnson, president and CEO of Optronics International, said. “Since the site went live on Sept. 2nd, our customer service call center has already experienced a significant decrease in inbound call volume and we attribute this directly to the increased functionality of the design.”

Rich content such as new product videos and installation videos are available on the Optronics website. A new fleet services video, titled “The Best of Both Worlds,” is also available on the new site and covers Optronics’ focus on serving the unique needs of today’s fleets.

The new site gives users easy access to digital versions of all current catalogs and sell sheets. Visitors can also scan all new lighting products and read news releases about key products and events. There is even a trade show schedule for those who want to visit in person.