Automotive Aftermarket Products Expo (AAPEX)

AAPEX exhibitor webinar to target pre-show marketing

The AAPEXedu Webinar Series will present, “Pre-Show Marketing Can Ensure Your Success,” a free exhibitor webinar on Tuesday, July 8, at 4 p.m., EST. The 2014 Automotive Aftermarket Products Expo (AAPEX) is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev., with AAPEXedu sessions starting on Monday, Nov. 3.

The average AAPEX attendee will receive less than 40 exhibitor invitations this year. Where are an exhibitor’s odds better: Standing out from 40 pre-show communications, or standing out from 2,300 other exhibitors on the show floor? Steve Miller, strategic marketing expert, will show exhibitors how to grab the attention of their top buyers before they travel to Las Vegas and without costing an arm and a leg.

The monthly AAPEXedu Webinar Series is designed to help ensure exhibitors grow their businesses and get the most out of their participation in AAPEX 2014. Additional exhibitor webinars will cover “Referral Marketing” (August), “Copywriting” (September) and “Boothmanship for AAPEX” (October).

To register for “Pre-Show Marketing Can Ensure Your Success” or to watch a previous webinar in the AAPEXedu Video Learning Library, visit:

The 2014 AAPEX is expected to feature more than 2,400 exhibitors, 5,000 booths, nearly 40 AAPEXedu sessions and 39,000 targeted buyers. More than 130,000 automotive aftermarket professionals from nearly 125 countries are projected to be in Las Vegas during AAPEX. To register for AAPEX, visit: