Bosch launches Xperience Mobile Tour to create hands-on learning experience

Robert Bosch LLC has announced the launch of its Bosch Xperience mobile tour, bringing automotive technology for the future to sales and service professionals in an informative and engaging experience right in their own backyards. 

“In a business environment where time is of the essence, and professionals need ready access to new technologies in the field, the Bosch mobile unit brings the most current information right to a business’s doorstep,” said Bobby Bloom, Senior Vice President Automotive Aftermarket U.S., Robert Bosch LLC. 

“We utilize a combination of hands-on product discussion with our Bosch sales professionals and a virtual ride inside key Bosch systems using leading-edge Oculus Rift goggles to make industry professionals aware of the latest developments in the fields of engine management, particularly gasoline direct injection, and advanced braking systems – which are hot topics today,” Bloom said.

The Bosch Xperience employs three fully equipped and staffed mobile units that will make scheduled stops across the East, West and Central regions in the U.S. to bring the flexible and engaging learning opportunity directly to select customer locations. Quick and easy to set up in a parking lot, big or small, the Bosch mobile units will be active for 25 weeks from May to November 2014 with the potential for a total of 750 stops. The units will operate five days a week and can make multiple stops each day. 

All registered participants will receive further communications and product information from Bosch and will be entered into a random drawing for a chance to win one of the weekly prizes valued at $500. At the end of the tour one registered participant’s name will be drawn at random to win a prize package valued at $10,000.

For more information on the Bosch Xperience Mobile Tour, and to see the current schedule of stops by region, visit www.BoschXperience.com. Businesses interested in scheduling a tour stop at their location should contact their Bosch Sales Representative. 

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