ToolTech to focus on 'connected car,' names speakers

The Equipment and Tool Institute has finalized the Speaker Lineup for ToolTech 2014, April 28 to May 1 at the Fairmont Sonoma Mission Inn in Sonoma, Calif.

The “Connected Shop” has been evolving for almost 2 decades, with North American and European standards defining how shop management systems, information systems and diagnostic tools can share information in a seamless environment. ToolTech 2014 explores the connected shop, both for the dealership and the aftermarket, and how they will interact with the connected vehicle, with a powerful lineup of panel discussions and speakers – from OE and aftermarket companies participating in the “connected” environments – so that the automotive service network is equipped to take advantage of these new technologies to provide the services our customers expect.
Keynote Speaker
Monday 3:30 - 5:00 PM
Integrating Digital and Social Media into your Mix
Suse Barnes - President and Digital Marketing Consultant - Susby Internet Solutions

OEM Panel - Question and Answer Session with the Automakers
Tuesday 9:00 - 10:30 AM
Bob Stewart, Aftermarket Service Support and Brand Protection, GM
Wes Arnold, Assistant Manager, Special Tools/Tool and Equipment Program, Honda
Tom Wall, Technical Information and Diagnostics Manager, Toyota
Jim VonEhr, Manager, Technical Information and Serviceability, Nissan
Nathan Knight, Regulatory Affairs Engineer, Porsche
Kurt Immekus, Service Publications Regulatory Specialist, Volkswagen
Dennis Blough, Director Marine and Auto Service - Division Head, Suzuki

Shop Owner/Technician Perspective Panel
Tuesday 10:45 AM - 12:00 PM
Richard Kahn, Owner, Earth In Upheaval
Harry Dhaliwal, Owner, Drive Rite Automotive
Scott Andrews, Owner, Pacific Rim Automotive
Ray Paoletti, Owner, Personalized Auto Care
Jason Smith, Technician, Dana Point Auto Service
Aaron Christaldi, Technician, Paul’s Japanese Auto Repair

Connected Vehicle Session - Data and Information Access
Wednesday 9:00 AM - 12:00 PM
Vehicle Data Ownership
Stephen Finnegan - Manager, Government and Community Affairs, Automobile Club of Southern California
Greg Brannon- Director, Automotive Engineering and Industry Relations - AAA National Office

Safe and Secure Access to Vehicle Data (The Vehicle Station Gateway)
Greg Potter - Global Director - Business Development and Product Management - DG Technologies

Access to Vehicle Manufacturer Training Materials
Mark Warren - Trainer - WorldPac Technical Training Program
Rob Morrell - Director – WorldPac Training Institute

Question and Answer Session on Technology Integration and National Accounts
Thursday 9:00 - 10:30 AM
George Hoffman, Manager Automotive Assets, Sears Automotive
Martin Corbett, Director, Property Management Purchasing and Service Equipment, The PepBoys

Panel Discussion on Collision Service Procedures
Thursday 10:45 AM - 12:00 PM
Kelly Logan, Project Manager--Body Repair Program, Tesla Motors
Dan Risley, President, ASA
Steve Marks, Industry Technical Support Manager, I-CAR

For information about the ETI, visit