300 Below releases next generation of TruBlue brake rotors

300 Below is releasing the next generation of its TruBlue brake rotors, which evolved from 300 Below's old Duralife nitrogen-based brake rotor technology that 300 Below created in 1997 and trademarked a year later. An average small fleet of 100 vehicles will save more than $373,000 over seven years by switching to TruBlue brake rotors from standard components. Further announcement(s) disclosing partnership(s) for TruBlue brake rotor distribution among major Midwest-based fleet distributors will take place on or before April 30.

TruBlue brake rotors are considered to be the most "green" alternative to purchasing traditional brake rotors, as they are guaranteed to last twice as long as normal original equipment (OE) brake rotors after employing a liquid-nitrogen based cryogenic treatment process that comes from the air we breathe and goes safely back into the atmosphere after the treatment has concluded.

TruBlue brake rotors feature a rust-preventative coating in addition to cryogenic tempering that extends service life of brake rotors by up to three times their normal operating range from previously installed original equipment (OE) brake rotors. When winter roads require salt to be applied, most standard equipment deteriorates rapidly over time, whereas the TruBlue brake rotors are engineered to last longer and perform better in harsh road conditions where salt and other abrasive or corrosive elements may be present.

TruBlue brake rotors undergo an extension of the typical heat treatment process to which most rotors are subjected, going far below room temperature to reach cryogenic ranges of nearly -320 degrees F (-195 degrees C) in order to rearrange the molecular structure. This process ultimately creates a brake component that is stronger and more stable after realignment of its molecules.

"After several years preparing for this new launch and building strong relationships with fleet managers around the United States, we're pleased to see our hard work result in a number of new strategic partnerships here at 300 Below," says Pete Paulin, president & CEO of 300 Below, Inc. "Empowering new distributors to carry the best fleet brake technology for their customers remains our top goal. It's our duty to focus on new research and innovation that our partners expect from 300 Below."

"If every truck using TruBlue rotors experiences an average savings of $1,038.13 just on brake jobs, that's money to pay for additional training, manpower and safety programs for a fleet, or even increase the bottom line for an organization. Fleet managers love us because they are becoming heroes inside their company," says Randy Prince, director of fleet mMarketing and sales for TruBlue Brakes at 300 Below.

The results are further realized when speaking with loyal customers who swear by 300 Below's technology: "Before switching to cryogenically treated rotors, the life of our untreated rotors had ranged from a low of 6,000 miles to a high of 12,000 miles and required turning every time the pads were replaced. Now, our fleet of 36 ambulances (2002-2004 E 350) equipped with treated rotors are averaging rotor life of 60,300 miles. We monitor maintenance expenses very closely, and are extremely happy with our savings since we began using TruBlue rotors," says Chris Gardner at Metro Atlanta Ambulance in Marietta, GA.