The number of subscribers to onboard diagnostics (OBD) aftermarket telematics solutions is expected to increase from 9.5 million in 2014 to 117.8 million in 2019, according to ABI Research. OBD-dongle telematics devices are gaining momentum in North America and Europe in segments such as UBI, fleet management, and consumer telematics, according to the report. Their plug-and-play characteristics, low cost and flexibility for a range of applications including diagnostics and maintenance, location tracking and trip logging, driving behavior monitoring, and even in-car Wi-Fi make them a great fit for aftermarket telematics players in a still largely underpenetrated market.
Much of the marketing push is led by carriers such as Vodafone, Verizon, Sprint, and AT&T leveraging their online and retail channel power combined with their customer-facing support expertise while partnering with OBD device vendors and service providers such as Audiovox, Delphi, and CalAmp, according to Dominique Bonte, vice president and practice director at ABI Research.
North America and Europe are the leading regions because OBD vehicle ports are mandatory combined with the advanced state of their telematics markets, the report notes. However, beyond the 2019 forecast horizon, the window of opportunity for OBD-dongles will gradually close as open factory-installed OEM telematics becomes more widespread.
OBD solutions will also face competition from aftermarket telematics solutions based on smartphones connecting directly to the vehicle OBD port via Bluetooth or Wi-Fi adapters. Even standalone smartphone applications are starting to be explored for applications such as UBI and driver behavior monitoring of truck drivers leveraging the built-in GPS, accelerometer, and connectivity.
However, the main weakness of OBD solutions is their closed nature, both from a vehicle port perspective with car OEMs not exposing all vehicle data in a standard format and from a device perspective lacking open APIs preventing third party developers from creating a rich set of applications to extend functionality, the reprot notes.
These findings are part of ABI Research's Automotive Safety and Autonomous Driving Research Service which covers OEM and aftermarket telematics solutions, ADAS and active safety and autonomous vehicles.
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