Free webinar Feb. 5 on using micro-conversions to build business

“Prospect to Customer: How to Use Micro-Conversions to Build Your Business,” a free webinar slated for Wednesday, Feb. 5, at 11 a.m., ET, will provide Automotive Aftermarket Products Expo (AAPEX) attendees with a proven method for building new relationships and gaining customers to grow their businesses. AAPEX 2014 is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.

The attendee webinar will reveal the two big mistakes salespeople and marketers often make in their communications with the marketplace, and show how micro-conversions will build more business and be better received from a company’s target market.

The webinar is the first in the new, monthly AAPEXedu Webinar Series to help ensure attendees grow their businesses and get the most out of their participation in AAPEX 2014. Additional attendee webinars in the AAPEXedu series will cover Social Media for B2B” (March), “How to Use Video” (April), “Content Marketing” (May), “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting” (September) and “How to Get the Most Out of AAPEX” (October).

Steve Miller, strategic marketing expert, will lead the new webinars and share his expertise with AAPEX attendees.

To register for the “Prospect to Customer: How to Use Micro-Conversions to Build Your Business” webinar, visit: