Car Care Council Women's Board announces automotive communications awards

The Car Care Council Women’s Board (WB) announced the winners of the 2013 Automotive Communications Awards (ACA) during the 16th annual Women’s Board reception, which took place Tuesday, Nov. 5, at the Sands Expo Center during the Automotive Aftermarket Products Expo (AAPEX).

The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

Business-to-Consumer Awards

  • Television Commercial
     
    Federal-Mogul Corporation
    ANCO/NHL TV Spot
     
  • Print/Electronic Ad
    Tenneco
    Monroe Shocks & Struts "Everything Gets Old" Print & Digital Ad Campaign
     
  • Direct Mail Piece or Campaign/Newsletter
    CRP Automotive
    ContiTech Serpentine Direct Mail Campaign

 

  • Magazine Article

go. drive.
Music & Muscle Cars

  • Educational Article
    go. drive.
    Texting & Driving, It's not a chance worth taking
  •  
  • Video News Release
    AutoNetTV Media, Inc.
    Understanding Your Suspension System
  •  
  • Brochures, Booklets & Handouts

Dayco Products, LLC
Interactive Flyer for Dayco VIN Scanning App

  • Special Promotions & Promotional Events
    Snap-on Tools/Traction Factory
    CT8810 Dirty Donny "Monster" Campaign: Stickers/Cards
     
  • Car Care Clinics
    Lefler Collision & Glass Repair Centers
    Lefler Ladies Night Out

  

  • Posters & Signage
    Brake Parts Inc./Affinia
    Raybestos Rattlesnake Lenticular Sign

 

  • Public Relations Efforts

Lauren Fix, The Car Coach
Winterize Your Car: Cold Weather Car Care
 

  • Website
    Enerpulse, Inc.
    Pulstar Website

 

  • Other – Communications Campaign
    Enerpulse, Inc.
    Pulstar Videos

 

  • Social Media Efforts
    Armored Auto Group
    The Armor All Viking: Fame or Shame

 

  • Best Facebook Customization of an Aftermarket Company
    Federal-Mogul Corporation
    Champion Facebook Page

 

  • Best QR Code Customization
    Dayco Products, LLC
    Dayco Products QR Packaging

 

  • Best App for a Mobile Device
    Innova Electronics Corp.
    Innova Car Review App

 

  • Best Use of YouTube Video
    Brake Parts Inc./NAPA
    The Art of Braking
     
  • Best Customizable Campaign
    TFI Envision, Inc.
    TechSmart “Are you TechSmart?” 2012 Integrated Campaign
     
  • Best Aftermarket Pinterest Page
    Brake Parts Inc.
    Raybestos Brakes Pinterest
     
  • Best Media Outreach to Non-English Speaking Audiences
    Dayco Products, LLC
    Dayco Products Messages in Many Languages

 

Business-to-Business Awards

 

·         Ad Campaign to Distribution/Retail Audience
Snap-on Tools/Traction Factory
CTR725 "Untethered" Campaign

 

·         Ad Campaign to Technician/Repair Audience
Tenneco
Monroe Shocks & Struts "Everything Gets Old" Print & Digital Campaign

 

  • Ad – Best Use of Graphic
    WEXCO Industries/AutoTex Pink
    AutoTex Pink's "Break the Mold" Campaign

 

  • Ad – Best Use of Copy
    Federated Auto Parts
    Get Dirty with Kenny and the Two guys

 

  • Corporate Image Campaign
    The Timken Company
    Stronger. By Design. Campaign

 

  • Co-op/Partnering Campaign
    CRP Automotive
    ContiTech Serpentine Belt Campaign
     
  • Training Materials
    Continental
    RediSensor Training Videos

 

  • Magazine Article – Technical
    Mobile Air Conditioning Society (MACS) Worldwide
    Summertime Equals Evap Odor

 

  • Magazine Article – General Market/Special Interest
    Federal-Mogul Corporation
    Wagner ThermoQuiet Ceramic NXT OE21 STOP Publication

 

  • Newsletter to Customer/External Audience
    KYB Americas Corp.
    Ride Control Series

 

  • Logo Design/Usage
    Brake Parts Inc.
    Brake Parts Inc. (BPI) Logo

 

  • Website
    DENSO Products and Services Americas, Inc.
    DENSO Website

 

  • Merchandising
    Philips Automotive Lighting
    Philips Upgrade Headlight Bulbs

 

  • Special Promotion and/or Promotional Event
    Snap-on Tools/Traction Factory
    2013 Snap-on Franchisee Conference: Event Signage/Graphics

 

  • PR Effort
    NAPA Chassis
    NAPA Chassis Continuous Improvement Flyer

 

  • Packaging
    Beck/Arnley
    Beck/Arnley's TRUE Calipers Packaging

 

  • Social Media Efforts
    Beck/Arnley
    Beck/Arnley Social Media

 

  • Best Blog
    Mobile Air Conditioning Society (MACS) Worldwide
    MACS Worldwide Blog

 

  • Best Facebook Customization
    Federal-Mogul Corporation
    MOOG Facebook Presence
     
  • Best App for Mobile Device
    Snap-on Tools/Traction Factory
    Snap-on iPad App
     
  • Best Use of YouTube Video
    Permatex
    Permatex Right Stuff Video
     
  • Best Customizable Campaign
    Brake Parts Inc./NAPA Brakes
    NAPA Brakes Head-to-Head Comparatives
     
  • Best Aftermarket Pinterest Page
    Beck/Arnley
    Beck/Arnley Pinterest Page
     
  • Best Media Outreach to Non-English Speaking Audiences
    Raybestos/Uni-Select
    CAT Scratch Fever

 

 

Best- in-Show Awards

 

  • Best-in-Show (Business-to-Consumer), Social Media Efforts
    Armored Auto Group
    The Armor All Viking: Fame or Shame
     
  • Best-in-Show (Business-to-Business), Corporate Image Campaign
    The Timken Company
    Stronger. By Design. Campaign

 

Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2013 sponsors include: Robert Bosch LLC, SKF Automotive Division, Tenneco, The Timken Co., Automotive Communication Council (ACC), N.A. Williams Co., Advance Auto Parts, Maximum Marketing Services, Mobile Air Conditioning Society (MACS), MOTOR Information Systems and Snap-on, Inc.

 

 

 

 

Loading