SEMA presents Data Co-op and Garage Industry Innovations Center

Show attendees find new benefits in data management and access to high-tech tools.

This temperature controlled test cell can simulate winter in the mountains, summer in the desert or anything in between. Testing meets all federal EPA and California Air Resources Boards (CARB) standards. Capabilities include emissions, fuel economy, acceleration, brake stopping distance, interior/exterior noise levels and handling.

"SEMA is in a unique position to provide members with a reliable and affordable way to develop and test their products, thereby helping them get their products to market quickly," said Spagnola.

The SEMA Garage originally opened May 9, 2013 when the aftermarket-part certification lab was first made available to members. Today's expansion marks the second phase of the organization's ongoing effort to better serve the industry. In the coming months, a suite of marketing support tools will be added to complete the three-phase opening, in the form of a media center complete with a photo cove, photography center and media coordination services.


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