PTEN (Professional Tool & Equipment News) magazine

Escort Passport Max named best new mobile electronics product

Escort Inc. (, designer and manufacturer of radar and laser detectors, has received the Best New Mobile Electronics Product Award by SEMA (Specialty Equipment Manufacturers Association) for its Passport Max detector. Passport Max competed with more than 2,000 products for the award, which is given for the best new products debuted at this year's show. In 2011, Escort Live, Escort's ultimate ticket protection network, was declared the winner of the same category.

The all-new Passport Max High Definition radar detector is the new category performance leader for radar detection.  With record setting range, sensitivity and response, retail partners will see the Passport Max as an increased sales opportunity. 

And Passport Max connects with the Escort Live ticket protection app. With Escort Live linked to Passport Max, the two state-of-the-art technologies provide unmatched ticket protection and driving awareness.

Escort continues to present its all-new designs in front of SEMA show attendees. Escort invites attendees to visit their booth in the North Hall, #11739, and attend the Escort official SEMA Show Press Conference (Thursday, November 7) at 11:30 AM (Room N110).    

Especially noteworthy for automotive dealers, Escort is debuting their completely redesigned laser defense technology, Laser ShifterPro, a custom installed piece. The Laser ShifterPro uses laser diodes to maximize effectiveness against difficult-to-beat targeting laser guns. Developed with both current and future laser targeting guns in mind, Laser ShifterPro will be easily upgraded to defeat the new laser guns and technologies using Escort's exclusive online Shifter Tools update process.

The new Laser ShifterPro technology will be a major component in the Passport 9500ci complete custom installed ticket defense system. 

"Automotive dealerships and retailers are always looking for ways to increase revenue. Our world class products are easy to present, easy to close, and deliver significant incremental profit with each sale and, importantly, each installation," said John Larson, Escort president and CEO. "We want dealers to see how they can increase their per-vehicle net by offering the new Laser ShifterPro, Passport 9500ci installed systems and other Escort products."