Rotary Lift

Rotary Lift to showcase top selling lifts at SEMA Show

Rotary Lift joins its sister brands Forward Lift, Chief Automotive Technologies and Elektron in a large Vehicle Service Group (VSG) booth #10339 located in the North Hall Tools & Equipment section. The SEMA Show is held Nov. 5 to 8 at the Las Vegas Convention Center.

“We’ve built our display to highlight our Shockwave-equipped lifts, which are the world’s fastest, and our SPOA10 two-post lifts, which are the most popular lifts in the world,” said David Fischmer, VSG marketing manager. “Rotary Lift offers a full line of vehicle lifts for virtually any application. Our SEMA Show booth will be staffed with product experts who can help attendees choose the perfect lift for their needs.”

Rotary Lift’s SEMA display will include two 10,000 lbs capacity SPOA10 lifts, a standard model and one that is equipped with Rotary Lift’s timesaving Shockwave package. Using patent-pending technology, a Shockwave-equipped SPOA10 raises and lowers a vehicle twice as fast as a standard two-post lift, according to the company. As a result, technician productivity and bay profitability increase dramatically.

Other Rotary Lift vehicle lifts on display in the VSG SEMA booth will include the SmartLift inground lift and versatile Mach series mobile column lifts.

Rotary Lift will also debut its new MW-200 wheel lift at the show. The MW-200 provides 200 lbs of capacity for lifting a broad range of wheels and tires. It is air-operated, so there are never any worries about charging or replacing batteries. And it has a rise time of just six seconds, which is fast enough to satisfy even a time-pressed quick-service technician.

“Back injuries account for one in five workplace injuries or illnesses,” said Fischmer. “By offering technicians a mobile wheel lift, you may reduce downtime due to injuries and limit worker’s compensation claims. The MW-200 is so fast and easy to operate that its use will quickly become part of the daily repair routine.”

To learn more about the full line of Rotary Lift products, visit the VSG booth #10339 at the SEMA Show, contact your local Rotary Lift distributor, log on to or call (800) 640-5438. You can also find Rotary Lift on Facebook,; Twitter,; and YouTube,