Freightliner Trucks bolsters dealer network with new multimedia sales capabilities

Freightliner Trucks has introduced a new, proprietary dealer sales tool that will enhance the overall customer truck purchasing experience. Designed for the iPad, the Freightliner Sales Tool app provides dealers with easily accessible and interactive product information at the touch of their fingertips.

The new app serves as a virtual showroom for every model in the Freightliner Trucks product portfolio, taking the truck purchase experience one step further by providing dealers instant access – via their tablets – to in-depth product information and literature, calculators, and more.

The Freightliner Sales Tool app was initially launched to the Freightliner dealer network in early 2011. The completely redesigned app (v5.0) is the result of extensive user engagement and feedback that identified tools that best meet dealer and customer needs in the preliminary stages of the truck purchase and spec process.

"The Freightliner Sales Tool app is a unique and powerful way for our dealer sales network to explore our products with customers and feel confident they have the most current information to make informed business decisions," said David Marx, brand development manager for Freightliner Trucks. "We value our dealers and their commitment to their customers, and we want to arm them with cutting-edge business tools that support the best products in the industry."

The Freightliner Sales Tool app is one of several apps that Freightliner Trucks has rolled out. The company recently updated its popular consumer app "Freightliner Hauler Challenge: Journey to Homestead" game, which has garnered more than 700,000 downloads. All Freightliner Trucks apps include a dealer locator for identifying locations throughout the U.S. and Canada.

 

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