New director joins Bee Line company

Mark Simpson has been appointed as director of strategic accounts.


Bee Line Company, the leader in heavy duty tractor and trailer wheel alignment and frame correction systems, has appointed Mark Simpson to director of strategic accounts. In this role, he will be responsible to manage the expansion and support to multi-location customers, covering multiple states and provinces.

Mark has extensive automotive technical sales experience, including representing a major axle manufacturer, where he developed the aftermarket service business and worked with OEM customers in the Material Handling, Agriculture, Transit and Automotive Motorsports Industries.  He also represented an industrial equipment company where he gained experience in automotive dealership service equipment including alignment equipment, vehicle lifts and tire changers.  Mark has a B.S. Degree in Automotive & Heavy Equipment Management from Ferris State University in Michigan.

"We are thrilled to welcome Mark on board," said Mike Baxley, president at Bee Line Company. "His prior sales experience and substantial knowledge will be a great asset to Bee Line and our customers as we continue to grow and expand our national account program."

Located in Bettendorf, Iowa USA, Bee Line designs, manufactures and sells a comprehensive line of state-of-the-art equipment to meet the unique demands of today's alignment industry. Bee Line offers mobile equipment for field service, portable shop equipment and complete stationary solutions that are customized to the individual needs of commercial tire dealers, truck dealerships, truck stops, independent repair shops and fleet maintenance facilities.

For 90 years, Bee Line Company has remained intensely committed to providing world class equipment, unparalleled engineering & technical expertise and total customer service. 

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