-- On average, AIUs access 10 automotive websites before purchasing a vehicle (including third-party, dealer and manufacturer sites).
-- 90 percent or more of AIUs use model information and vehicle pricing. However, only 19 percent of AIUs access dealer ratings/reviews prior to purchase.
The 2013 New Autoshopper Study is based on responses from 17,012 purchasers and lessees of 2011 to 2013 model-year new vehicles who used information gathered digitally during the shopping process.
Study examines how auto shoppers use mobile devices.
Satisfaction declines in 2012, according to owner survey.
Frost & Sullivan finds 50 percent of respondents have used a vehicle management app.