J.D. Powers: Smart devices play bigger role in auto purchases

Growing Gen-Yers use smart devices the most in purchasing decisions.


-- On average, AIUs access 10 automotive websites before purchasing a vehicle (including third-party, dealer and manufacturer sites).

-- 90 percent or more of AIUs use model information and vehicle pricing. However, only 19 percent of AIUs access dealer ratings/reviews prior to purchase.

The 2013 New Autoshopper Study is based on responses from 17,012 purchasers and lessees of 2011 to 2013 model-year new vehicles who used information gathered digitally during the shopping process.

 

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