Dayco Products announced it is the proud recipient of a 2012-2013 National Catalog Managers Association (NCMA) President's Award for Catalog Excellence. Dayco received Gold in the Mobile Web category for its innovative, state-of-the-art vehicle identification number (VIN)-scanning mobile app. Dayco was presented the award during NCMA's 40th anniversary meeting in St. Louis, Mo.
"We are honored and would like to thank the National Catalog Managers Association for recognizing our work in making this app available," said Robert Christy, director of Marketing for the North American Aftermarket Division of Dayco Products. "Our team has worked tirelessly to be able to provide an industry-first, innovative solution for parts lookup."
Each April during the Knowledge Exchange conference, NCMA President's Catalog Excellence Award winners are recognized for the best examples of printed and electronic cataloging in the automotive aftermarket. Web and Mobile Applications are evaluated on criteria such as design, navigation, use of technology, innovation, interactivity and quality of content.
"Dayco did not develop this app just for the sake of developing a mobile app. Our approach was to create an app that provides value to our customers," said Sherry Mathis, manager of Sales Automation for the North American Aftermarket Division of Dayco Products. "There is also a strong focus being placed on the transfer of printed product information into new, digital formats and websites. Dayco's app delivers up-to-date information instantly to professional technicians and do-it-yourselfers."
Developed in 2012, the Dayco VIN-scanning app gives users immediate access to a complete list of Dayco parts that match a specific vehicle's year, make and model by simply scanning the VIN barcode under the windshield or in the door jamb of the vehicle.
After finding the needed part or parts, app-users also have complete access to part specs, routing instructions and step-by-step installation videos. With a "Where to Buy" feature, the app gives users the ability to find the closest parts store selling Dayco's products, with store contact information and directions to the store location via a map search through the use of GPS.