Optronics International, the nation's leading manufacturer and supplier of light and medium duty trailer lighting, announced that it will soon begin shipping 14 new GloLight-equipped LED lamps. A GloLight solution is now available for all light and medium duty trailer applications.
The uniquely different LED lamps establish a new "high-style" lighting category in the light and medium duty trailer marketplace. Until now, OEMs, retailers and trailer owners alike had just two lamp categories to choose from: incandescent and LED. Drab, traditional incandescent lamps are quickly giving way to new, longer-lasting LED lamps, but the visual presentation of trailer lighting has remained essentially limited to these two styles for years.
Trailer owners often like to personalize their vehicles, and Optronics' patent-pending GloLight optical diffusion technology has created a new genre of lamp that stands out from anything else on the road. The FMVSS 108 compliant lamps combine light diffusing material that gives them a distinctive, smooth, brightly glowing appearance on one portion of the lens, contrasting with dual-function LEDs with traditional bright spots of illumination on another.
"The uniqueness of the new GloLight lamps puts them in a class of their own, and one that will drive foot traffic, retail sales and higher margins," Brett Johnson, president and CEO of Optronics International, said. "This product will have a positive merchandising impact on a broad array of retail trailer lighting planogram strategies."
Optronics is supporting its retail channel partners by enabling the lamps to sell themselves, with stand-alone, interactive "try me" packaging that allows consumers to experience the unprecedented visual appeal created by the GloLight lamps. The push-button-activated packages are available for the TLL112RK flush-mount, 6" oval LED lamps and the TLL190RK waterproof, universal LED combination tail lamps. The lighting sets include two lamps and applicable mounting hardware.
"The GloLight concept is a radical departure from any other vehicle lighting out there; it really just changes the entire equation," Billy Thompson, special markets manager for O'Reilly Auto Parts, said. "It's this type of forethought, innovation and responsiveness that has made Optronics a serious contender in HD trailers and the dominant player in the light- and medium-duty trailer market space."
Optronics is North America's largest lighting manufacturer and supplier for light and medium duty trailers. In addition to serving the industry's most extensive aftermarket distribution network, the company supplies the majority of the largest trailer manufacturers as well. The introduction of the new lamp offering is expected to influence new trailer lighting designs in the near and foreseeable future.
"These new GloLight lamps provide us with a simple, yet noticeable way to visually differentiate our products from our competition, and that brings value to us, our dealers and the end-user," Michael Terry, president of Cimarron Trailers, Inc., said. "These lamps have really grabbed our attention, and we believe that they're going to do the same thing throughout the industry."
The 14 new trailer lamps are just a sample of the 35 new GloLight products that Optronics currently has slated for introduction within the next six months. The company's customers believe that the GloLight lamps are destined to permanently change the look of vehicle lighting.