The Sprint Velocity platform currently offers in-car connections such as music, news, weather, sports and other infotainment features, as well as security, navigation, remote connections for mobile devices, emergency services and engine diagnostics. With the enhancement of the Sprint Velocity Service Bus, preferences such as seat position, cabin temperature and radio stations are stored in the cloud and are updated and synched via the driver's smartphone every time the car is turned on. The cloud enables a user to port these preferences across multiple vehicles.
A report issued by the GSMA and conducted by research firm SBD cites that the global connected car market is predicted to be worth nearly $53 billion in 2018, up from $17 billion in 2012. In comparison with most of today's connected car solutions, IBM MessageSight requires low bandwidth and offers the speed and scale necessary for automakers to easily and economically connect maintenance and operational sensors back to dealers, or link mobile devices, security, navigation and locking/unlocking capabilities.
Sprint chose IBM MessageSight to enhance its customized services by quickly routing information from the thousands of sensors in each car, while connecting and infusing that data with intelligence to improve decision-making. Using Sprint Velocity, automotive manufacturers can more easily integrate the complex components and vendor ecosystem relationships needed to provide in-vehicle connected services. IBM MessageSight is designed to help companies such as Sprint to quickly and easily set up these types of solutions and scale to the levels required for embracing the Internet of Things.
"Cars today have become mobile data centers on wheels," said Rich Stomp, managing director, IBM. "From recalling in-vehicle infotainment preferences to preferred routes, seamlessly integrating all of the customized services provided to drivers can be a complex task. In the era of 'you,' IBM MobileFirst solutions are a key ingredient in enabling companies such as Sprint to deliver solutions that help automotive manufacturers create cars customized for the individual – not the masses."
Built on the Message Queuing Telemetry Transport (MQTT) technology, IBM MessageSight is designed to complement and extend IBM MobileFirst solutions, enabling an organization to gain greater insights through real time events in order to create targeted mobile offerings, and manage and monitor mobile devices in real time. IBM MessageSight is capable of supporting millions of concurrent sensors or smart devices and can scale up to 13 million messages per second. The connected car is part of the machine to machine (M2M) space being targeted by mobile carriers such as Sprint.
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