ICEE switches to SmartDrive Systems

Distribution and service operation equips entire fleet with SmartDrive Driving Skills programs to positively impact safety and fuel efficiency.


SmartDrive Systems, a leader in driving performance solutions that reduce collisions and improve fuel efficiency, announced The ICEE Company, producer of the most highly recognized brand in the frozen carbonated beverage industry, is implementing the SmartDrive Safety and Fuel programs across its entire fleet. The company will be using the solution to develop focused driving skills training programs aimed at reducing risk and generating fuel savings.

"Having used another system in the past we were already sold on the benefits of event triggered video capture to improve driving skills," said Rod Sexton, vice president of operations at The ICEE Company. "We chose to switch to SmartDrive because of the support and the coaching programs that come with the product. With the clip reviews and grading of clips, along with SmartDrive's support, we believe we will see more efficient drivers and a measurable reduction in collisions."

The ICEE Company fleet of 680 distribution and service vehicles operates from over 100 service centers nationwide and consists of light and medium duty trucks and vans. Based in Ontario, Calif., the company has approximately 1,000 employees in the U.S., Canada and Mexico.

The SmartDrive integrated solution of onboard video and audio, and vehicle data capture systems, detects risky and inefficient driving actions. The SmartDrive Review Center categorizes and prioritizes the triggered driving events based on more than 70 observations. This information is then used to provide scientifically based, focused training and coaching programs that target and prioritize the areas needing improvement.

"SmartDrive's safety program is designhaed to identify the most unsafe or inefficient driving skills to provide a true picture of what is really happening on the road," said Steve Mitgang, CEO of SmartDrive. "Our ability to understand texting while driving, unsafe following and speeding is unprecedented in the industry. Our comprehensive focus on driving skills will give The ICEE Company the personalized driver training programs it needs to improve safety and fuel efficiency. They are already seeing dramatic improvements in results, with a much easier process than what they had before. We look forward to working with them to meet their needs and achieve their goals."

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