Bendpak-Ranger introduces Spanish language website

May 23, 2013
Part of effort to serve growing international customer base.

In an effort to better serve their growing international customer base, BendPak-Ranger recently launched a Spanish language version of their popular English website.

BendPak's Spanish website, www.bendpak.com.mx, is a direct adaptation of their English version and is the culmination of over eight months of dedicated effort. To translate the site into Spanish and keep it updated, rather than outsourcing, BendPak hired a dedicated in-house Spanish language marketing staff to oversee content creation and adaptation.

"Whether a prospective customer is building a new shop or updating their current workplace with new equipment, we know that the Internet is often the first resource he or she will turn to for guidance," said Jeff Kritzer, senior vice president of sales and marketing. "Our goal with the new Spanish website is to provide efficient, native language guidance and easy-to-find information for the most common needs of our Spanish-speaking site visitors."

The expanding Hispanic market in the United States and further expanding Latin markets are important business segments for BendPak-Ranger. The Spanish website launch further demonstrates their enduring commitment to broaden their customer base and better reach emerging markets. The new Spanish website includes everything from catalogs and videos, to installation and maintenance manuals allowing Hispanic customers to find the information they need quicker and easier.

"As one of the fasting growing garage equipment providers in the world, we felt a responsibility to provide our Spanish-speaking consumers with the leading resource tool on the Internet, in their own language," said David Ramirez, director of international sales for BendPak. "The launch of our new website is yet another step we've taken to accomplish this mission."

Sponsored Recommendations

ZEUS+: The Cutting-Edge Diagnostic Solution for Smart, Fast, and Efficient Auto Repairs

The new ZEUS+ simplifies your diagnostic process and guides you through the right repair, avoiding unnecessary steps along the way. It gives you the software coverage, processing...

Diagnostic Pre- and Post-scan Reports are Solid Gold for Profitability

The following article highlights the significance of pre-scans and post-scans, particularly with Snap-on scan tools, showcasing their efficiency in diagnosing issues and preventing...

Unlock Precision and Certainty: TRITON-D10 Webinar Training for Advanced Vehicle Diagnostics

The TRITON-D10 lets you dig deep into the systems of a vehicle and evaluate performance with comparative data, systematically eliminating the unnecessary to provide you with only...

APOLLO-D9: Trustworthy Diagnostics for Precision Repairs

The APOLLO-D9 provides the diagnostic information and resources you need to get the job done. No more hunting through forums or endlessly searching to find the right answers. ...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!