For the first time in its history, EcoPower is set to sponsor the invitation-only Fortune Brainstorm Green, in Laguna Niguel, Calif. EcoPower joins UPS, AT&T, General Motors and other major sponsors of the leading national conference on business and sustainability. EcoPower is engine oil that protects engines and the environment, and is made from recycled and re-refined engine oil.
"The Fortune Brainstorm Green conference brings together some of the most influential leaders in business sustainability," said Curt Knapp, executive vice president of marketing and oil re-refining for Safety-Kleen, maker of EcoPower. "We look forward to exchanging ideas with this remarkable group about how to make used engine oil a more sustainable environmental solution."
Every year in the United States, more than 1.4 billion gallons of engine oil are generated. Unfortunately, a majority of that oil is burned for one-time energy use. Safety-Kleen collects over 200 million gallons of used oil a year and then re-refines it to create high-quality lubricants, including EcoPower. The environmental impact is substantial: the process to create EcoPower requires up to 85 percent less energy than engine oil made from virgin crude. And for every 100 million gallons of greener re-refined engine oil used, we can avoid more than 650 million metric tons of greenhouse gas emissions – equal to the carbon sequestered by growing over 19 million trees for 10 years in an urban environment.
EcoPower protects engines as well as it protects the environment. In fact, EcoPower meets or exceeds all industry standards for quality as determined by the American Petroleum Institute. Plus, it's approved by all major engine OEMs.
EcoPower is slated to sponsor the conference again in 2014. "The Fortune Brainstorm Green is a unique event, and we're proud to be a part of it," Knapp said.
To meet their sustainability goals, more than 70 racetracks across North America, from Daytona to Indianapolis, have chosen EcoPower to help protect their track vehicles.
The facility, which began construction in 2011, will allow the company to blend more of its own finished oil products in-house.