Industry demonstrates early commitment, confidence at SEMA Show

SEMA Show expects 1,969 exhibitors to participate in 2013 priority booth selection process.


Nearly 2,000 exhibitors are confirmed to participate in the SEMA Show Priority Booth Selection Process taking place later this month. The number represents a six percent increase over the number of companies that participated in the process in 2012.

"With the increased commitment exhibitors are demonstrating earlier in the year, it's apparent the SEMA Show provides unmatched brand-building visibility and sales exposure in one venue," said Peter MacGillivray, SEMA VP of events and communications.

Manufacturers exhibit at the four-day event each year to showcase new automotive parts and accessories, and to connect with more than 60,000 buyers from throughout the world. Through programs and features such as the New Products Showcase, product demonstrations and sectionalized floor plan, exhibitors are able to connect with the most relevant buyers.

"The earlier a company signs up, the more likely they are to take part in all the added-value programs we have available," MacGillivray said. "We've seen direct connections between the amount of planning a company does to the level of success they achieve."

Nearly 70 percent of buyers visit the SEMA Show with a plan and identify the exhibitors they want to meet with in advance, according to a 2012 SEMA Show survey. The most influential factors that buyers reported as having an impact on their decision to visit an exhibitor were participation in the New Products Showcase, the Show directory listing, and pre-Show contact from an exhibitor.

Companies may still sign up to exhibit at the upcoming show at www.SEMAShow.com/buyabooth . Attendee registration will be available from the site in early May.

The 2013 SEMA Show takes place Tuesday-Friday, November 5-8, in Las Vegas, Nevada.

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