German exhibitors will again be flying the flag at the third Automechanika Johannesburg from May 8 to 11 in Johannesburg, South Africa. With 616 exhibitors (145 South African and 471 international) this is an 11 percent increase in exhibitors compared to the previous event. Fifteen German companies will present a cross section of products and services from areas that include automotive parts, motor vehicle accessories and the entire aftermarket.
Among them are MWS Autochemie (motor vehicle fluids), AUGER Autotechnik (commercial vehicle parts), Hans Oetiker, Flösser, ClimAir Plava Kunststoffe GmbH (wind deflectors), REINZ-Dichtungs GmbH (seals and gaskets), Spicer Gelenkwellenbau (drive shafts), EUROLUB, TRUCKTEC Automotive, together with their local partners - ALLEURO, BIZOL, CTP, Philips, Otto Nussbaum, Stafford Technologies and BBT Automotive Components.
On average, motor vehicles in South Africa are 10.5 years old and spend most of their time in traffic jams. The country is looking to increase automobile production to 1.2 million vehicles by 2020. Excellent conditions, therefore, for a trade fair that specializes in appropriate products and services to meet the huge demand in workshops and servicing areas.
CLIMAIR has been with Automechanika Johannesburg right from the beginning. Owner Guido Hommel founded ClimAir South Africa in 2011: "Business in South Africa has gone really well and the demand for our products is growing continuously. We hope that the show will help us to position our products in the market place and will provide us with the opportunity to establish new business contacts in aconcentrated session within a narrow time-frame. We are optimistic that we shall be able to build on our successes of 2013."
BIZOL, who manufactures motor oils and additives, is taking part in seven Automechanika trade fairs this year. Marcello Assandri, head of marketing, Berlin, follows the planning of new regional and international events with interest: "We use Automechanika shows to generate new business. These events provide an ideal platform for our international brand strategy."
For others it is the first appearance in South Africa. Sebastian Birker, head of marketing at Trucktec Automotive, said: "The new transparency in the field of commercial vehicles, which we were already aware of in Frankfurt last September, has convinced us to come and exhibit here. Our products just fit so well with the demand on the South African market. Thanks to the pioneering Automechanika Truck Competence scheme, visitors will be more readily aware of our motor vehicle parts, which we offer for lorries and vans as well as for cars. In combination with the advantages provided by local partners, ALLEURO, Automechanika offers the perfect setting in which to position ourselves as a quality German manufacturer."
Automechanika Johannesburg has added the "Safari and Off-Road Vehicles" product group to the normal range. For exhibitors such as Nussbaum, this creates new synergies. "We need new trading partners in South Africa and hope to find them at this show – as we did so successfully for Mexico at PAACE Automechanika Mexico City," explained Marketing Director Jürgen Maier. "In South Africa, the quality mark 'Made in Germany' counts for a lot and, as we do indeed manufacture all our products exclusively in Germany, we cannot but score highly with our appearance as part of the German pavilion."