Identifix, Inc.

Identifix launches direct quote estimating tool

Identifix, a provider in vehicle diagnostics for over 25 years, announced it has added the Direct Quote estimating feature to its online tool, Direct-Hit, at no additional cost to subscribers. Direct Quote provides quick and easy access to the most current and reliable estimating information from MOTOR, helping repair shops to be even more productive.

“The ability to generate accurate estimates is critical for both aftermarket shops and dealership service departments, which is why it was so important for us to include the Direct Quote feature within Direct-Hit,” said Jeff Sweet, president of Identifix. “Ours is not the only estimating tool available in the repair industry, so we made sure that Direct Quote delivered functionality that was unique to Direct-Hit, enabling shop owners and counter staff to easily build customized estimates in a reader-friendly format that their customers could understand.”

Direct Quote differs from competitors’ estimating tools in three ways: 1) it allows the user to create multiple jobs within a quote and modify each job separately with menu-based pricing, including discounts and fees one can apply at the individual job or quote level; 2) auto suggestion as the user types takes the guess work out of parts and labor item selection; 3) the user can build and save templates for shop specials or commonly performed jobs with automatic synchronization with the user's current vehicle. The result is a clear and understandable estimate that shop owners can print or email to their customers.

Call 800-745-9649 to take a personal online tour of Direct Quote, or visit for more information. And be sure to check for the latest on all modifications and enhancements to Direct-Hit. Follow Identifix on Facebook at and on Twitter at